The Metalix brand identity was designed to reflect strength, precision, and industrial craftsmanship. At the heart of the system is a custom logotype inspired by metal wire, signifying flexibility and structural integrity, with a distinctive red-orange “X” that adds impact and memorability. This “X”, influenced by the pattern of a chain-link fence, symbolizes protection and connectivity, key traits aligned with the company's services and values. The overall aesthetic blends minimalism with industrial modernism, striking a balance between function and brand personality.
Client:
Metalix Pte Ltd
My Role:
Brand Designer
Year:
2018
Service Provided:
Brand strategy, logo design, visual identity system, typography, color palette, brand guidelines
Metalix needed a cohesive identity that communicated trust, innovation, and hands-on expertise in a crowded industrial sector. The solution was a brand system that is strong yet adaptable, easily applied across various materials like packaging, signage, uniforms, and digital media. The custom letterforms, strategic use of color, and scalable design ensured legibility and brand recognition at every size and platform supporting both practical needs and long-term brand growth.
