Kimberley Jewelry’s brand identity was designed to embody elegance, trust, and timeless luxury. The name “Kimberley” draws inspiration from the world’s renowned diamond mines, evoking authenticity, rarity, and prestige, qualities central to fine jewelry. Complementing this, the hound symbol was chosen as a mark of loyalty, guardianship, and enduring companionship, reflecting jewelry’s role as both a personal treasure and a meaningful gift. Using a sophisticated palette of navy blue, white, and gold, the design establishes a sense of refinement and exclusivity. From logo and name card to packaging, shopping bags, and store signage, the branding delivers a cohesive and memorable experience that strengthens Kimberley Jewelry’s positioning in the luxury market.
Client:
Kimberley Jewellery
My Role:
Brand Designer
Year:
2022
Service Provided:
Logo design, packaging, print design, signage, brand identity system
Kimberley Jewelry required a strong, recognizable identity that reflects both elegance and trust, essential qualities in the luxury jewelry market. The challenge was to create a brand system that not only resonates with premium clientele but also builds emotional connection through symbolism and cohesive design. The hound in the logo was chosen to represent loyalty, guardianship, and timeless companionship, qualities that align with jewelry as both a gift and a legacy. The color palette was carefully selected to embody sophistication, purity, and prestige, creating visual harmony across all applications. From the logo to packaging, signage, social media, and website, the brand identity was consistently applied to ensure a unified experience for customers. This comprehensive design approach elevated the brand’s presence, enhanced memorability, and reinforced Kimberley Jewelry’s positioning as a trusted luxury destination.
